Google counting real-world ad impressions.
Posted on May 10, 2007 - Filed Under advertising, gaze tracking, google | Comments Off
Reportedly your favorite big brother, Google, is looking at the feasibility of using IR-emitting cameras to count how often people look at physical advertising spaces. Then the advertiser can only pay for their actual impressions. We’ve done some close up work on eye and gaze tracking with infrared in our laboratory but it sounds like [...]
Read More..>>Yuck
Posted on May 29, 2006 - Filed Under advertising, video, yuck | Comments Off
Wow, I bet hope this is not what they were thinking of when they made this ad (thanks, jeffrey rowland):
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