Google counting real-world ad impressions.
Posted on May 10, 2007
Reportedly your favorite big brother, Google, is looking at the feasibility of using IR-emitting cameras to count how often people look at physical advertising spaces. Then the advertiser can only pay for their actual impressions. We’ve done some close up work on eye and gaze tracking with infrared in our laboratory but it sounds like they are getting them to work from a bit further away, but certainly not for roadside billboard distance yet.
I was just thinking though, what if the advertiser wasn’t very good at designing eye-catching billboards, and nobody looked at it? The advertiser isn’t getting many impressions, but they also aren’t paying much. What about the poor person who rents the billboard space? Maybe they have to set an interestingness threshold. 
» Filed Under advertising, gaze tracking, google
Comments
Leave a Reply